Over the past year, DirecTV has been running a bird-based marketing campaign that’s designed to highlight how a satellite dish is no longer required to access the service.
While great for homes looking for a satellite-free live TV service, Dish‘s latest move is designed to appeal to those yearning for more of a traditional television service.
In response to DirecTV’s ‘For the Birds’ campaign, Dish has launched its “Pigeon Targets” campaign. Dish is making no excuses about the purpose of its new campaign either, explaining that it is “taking aim at DirecTV and looking to help its fed up customers.”
Dish also says it is “staying true to its roots” by investing “in cutting-edge satellite technology.” Which, Dish argues, makes it a better provider for rural and small-town Americans looking to “get the entertainment access they deserve.”
“Let’s be honest — DirecTV’s walking away from millions of rural Americans in favor of chasing shiny city audiences and streaming-only models,” said Kurt Simon, vice president, brand development, Dish TV. “Meanwhile, we’re doubling down on the people and places who rely on us the most, investing in unbeatable technology and offering real value without the nonsense. This campaign is our way of calling them out — and having a little fun while we do it.”
As part of the campaign, Dish has launched a new ‘The Bird Hotline‘ (1-855-FLAP-OFF) that DirecTV customers can use to share the issues they have with DirecTV. Or, as Dish puts it, “share how DirecTV has “given them the bird” over the years — whether it’s poor customer service, price hikes, or neglected technology support.”
For those that do feel Dish might be the better option for them, Dish is offering three months free to new customers. Dish also says that new customers can expect to save up to $30 each month, compared to DirecTV.
As part of the same ‘Pigeon Targets‘ campaign, and to further highlight its latest ‘three months for free’ offer, Dish has launched a new commercial, which you can check out below.
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