A number of Disney+ apps have been updated with a new logo and branding background color. While not officially confirmed, this would seem to be in relation to the continual merging of Disney+ and Hulu.
Based on user reports, the latest version of the Disney+ app began arriving on Roku devices yesterday. Since then, the Roku Channel Store page has also been updated to reflect the new logo and branding color.
According to What’s On Disney Plus, the LG, Microsoft and Samsung apps have also gone through similar updates. While Streaming Better was able to confirm the LG and Microsoft updates, the Samsung app store appears to still show the old branding. Streaming Better has also yet to confirm the new design as rolling out to Amazon Fire TV, Android TV or Apple TV devices.
That seems likely to change, however. With Hulu becoming more integrated within the Disney+ app, and the new color scheme already making its way out to some devices, it stands to reason it will also begin rolling out to other devices as well.
While some will likely take issue with the change in color, the choice isn’t a terrible one, and especially considering how widespread blue is used by streaming services. In this sense, the new design is likely to better stand out in a row of apps on a user’s device.
The timing of the change also makes sense. While Hulu content has been available within the Disney+ app since late last year, it is still only available as part of a beta. That beta status was originally due to be lifted by the end of March, so it makes sense that Disney would begin to make any branding changes it wants ahead of officially merging Disney+ and Hulu.
As a reminder, Hulu content within the Disney+ app is only available to those subscribed to a version of the Disney Bundle. However, all Disney+ subscribers are expected to see Hulu content within the Disney+ app, with the Hulu content locked for those that have yet to bundle the services. With this in mind, all Disney+ subscribers can probably expect their apps to be updated with the new color scheme at some point in the near future.
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