Disney Plus lost around 4 million subscribers over the past three months, ending the first calendar quarter of 2023 with 157.8 million subscribers globally.
The previous quarter was a fairly busy one for Disney Plus considering it made some changes to its plans in the final month of the year. For example, Disney Plus launched a new Basic plan that includes ads and costs $7.99 per month. The introduction of this plan also led to an increase in the cost of the existing ad-free subscription tier.
Following the first full three-month period after those changes were implemented, Disney Plus closed the first calendar quarter of 2023 (reported as fiscal second quarter 2023) with a total of 157.8 million subscribers. This resulted in a decrease of 4 million when compared to the 161.8 million reported at the end of the fourth calendar quarter of 2022.
Considering Disney Plus lost more than 2 million subscribers in the previous quarter, the overall number of subscribers has dropped more than 6 million since the 164.2 million reported at the end of October 2022.
In terms of the domestic (US and Canada) market, Disney Plus closed the most recent quarter with 46.3 million subscribers. While this also represented a decrease, it was only a drop of around 300,000 from the 46.6 million reported at the end of the previous quarter.
According to the results, where Disney Plus saw the biggest decline was in India and Southeast Asian countries where the service is branded as Disney+ Hotstar. Collectively in these markets, Disney Plus dropped from 57.5 million subscribers at the end of the fourth quarter of 2022 to 52.9 million.
Due to the price increase that took effect in December, average monthly revenue per paid subscriber increased in most regions. In the US and Canada, average monthly revenue per paid Disney Plus subscriber increased 20%, up from $5.95 to $7.14.
