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Disney Plus Lost Another 4 Million Subscribers Globally

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Disney Plus lost around 4 million subscribers over the past three months, ending the first calendar quarter of 2023 with 157.8 million subscribers globally.

The previous quarter was a fairly busy one for Disney Plus considering it made some changes to its plans in the final month of the year. For example, Disney Plus launched a new Basic plan that includes ads and costs $7.99 per month. The introduction of this plan also led to an increase in the cost of the existing ad-free subscription tier.

Following the first full three-month period after those changes were implemented, Disney Plus closed the first calendar quarter of 2023 (reported as fiscal second quarter 2023) with a total of 157.8 million subscribers. This resulted in a decrease of 4 million when compared to the 161.8 million reported at the end of the fourth calendar quarter of 2022.

Considering Disney Plus lost more than 2 million subscribers in the previous quarter, the overall number of subscribers has dropped more than 6 million since the 164.2 million reported at the end of October 2022.

In terms of the domestic (US and Canada) market, Disney Plus closed the most recent quarter with 46.3 million subscribers. While this also represented a decrease, it was only a drop of around 300,000 from the 46.6 million reported at the end of the previous quarter.

According to the results, where Disney Plus saw the biggest decline was in India and Southeast Asian countries where the service is branded as Disney+ Hotstar. Collectively in these markets, Disney Plus dropped from 57.5 million subscribers at the end of the fourth quarter of 2022 to 52.9 million.

Due to the price increase that took effect in December, average monthly revenue per paid subscriber increased in most regions. In the US and Canada, average monthly revenue per paid Disney Plus subscriber increased 20%, up from $5.95 to $7.14.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
Email: john@streamingbetter.com
X: @J_Finns
Website: JohnFinn.net

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