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Hulu Ad-Supported & ‘No Ads’ Price Increase Coming Next Month


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Hulu is increasing the price of its base on-demand subscription plans starting next month. The price increase will affect those signing up to the service as well as existing subscribers. However, the change is not likely to impact too much on those signed up to the live TV streaming side of Hulu who also get access to the basic Hulu subscription as well.

Hulu offers two different sets of plans which also overlap. For example, there is the basic Hulu subscription which provides access to shows and movies for a set monthly fee, similar to Netflix. The other side of Hulu is the Hulu plus live TV service which not only provides access to all of the same on-demand content, but also live TV channels as well, albeit at a much higher monthly price.

It is the lower, basic Hulu subscription plans that are now set to get a price increase in the near future. Hulu has confirmed that the price will increase by $1 per month (or $10 if paying annually) starting next month. Hulu actually offers two different basic Hulu subscriptions with the price difference depending on the use of ads. While both the ‘with ads’ and ‘no ads’ Hulu plans are set to increase, Hulu has stated that any subscribers receiving a discount or signed up as part of a promotional offer should not see any changes to the monthly cost of their subscription.

Starting from October 8, 2021, the cost of the ad-supported basic Hulu subscription will increase from $5.99 to $6.99 per month. Likewise, the cost of the same plan paid annually will increase from $59.99 to $69.99 per year. For those signed up to the Hulu (No Ads) plan, the price will increase from $11.99 to $12.99 per month.

While price increases are never great, Hulu has managed to keep the cost of its basic subscription service down. In fact, the last change came in 2019 and actually saw the monthly price of the ad-supported subscription decrease. Even taking into account the new price change that will be in effect from next month, the cost of the cheaper, ad-supported basic Hulu plan will still be lower than it was before the 2019 price adjustment.

John Finn


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