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Hulu Ad-Supported & ‘No Ads’ Price Increase Coming Next Month

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Hulu is increasing the price of its base on-demand subscription plans starting next month. The price increase will affect those signing up to the service as well as existing subscribers. However, the change is not likely to impact too much on those signed up to the live TV streaming side of Hulu who also get access to the basic Hulu subscription as well.

Hulu offers two different sets of plans which also overlap. For example, there is the basic Hulu subscription which provides access to shows and movies for a set monthly fee, similar to Netflix. The other side of Hulu is the Hulu plus live TV service which not only provides access to all of the same on-demand content, but also live TV channels as well, albeit at a much higher monthly price.

It is the lower, basic Hulu subscription plans that are now set to get a price increase in the near future. Hulu has confirmed that the price will increase by $1 per month (or $10 if paying annually) starting next month. Hulu actually offers two different basic Hulu subscriptions with the price difference depending on the use of ads. While both the ‘with ads’ and ‘no ads’ Hulu plans are set to increase, Hulu has stated that any subscribers receiving a discount or signed up as part of a promotional offer should not see any changes to the monthly cost of their subscription.

Starting from October 8, 2021, the cost of the ad-supported basic Hulu subscription will increase from $5.99 to $6.99 per month. Likewise, the cost of the same plan paid annually will increase from $59.99 to $69.99 per year. For those signed up to the Hulu (No Ads) plan, the price will increase from $11.99 to $12.99 per month.

While price increases are never great, Hulu has managed to keep the cost of its basic subscription service down. In fact, the last change came in 2019 and actually saw the monthly price of the ad-supported subscription decrease. Even taking into account the new price change that will be in effect from next month, the cost of the cheaper, ad-supported basic Hulu plan will still be lower than it was before the 2019 price adjustment.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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