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Hulu Live TV Subscribers Drop To 4.3 Million

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Hulu ended the second calendar quarter of 2023 with 4.3 million live TV subscribers, resulting in another quarterly decline for Hulu’s live TV streaming service.

Hulu Live TV had 4.3 million subscribers, as of July 1, 2023. according to the latest quarterly results from Disney. This represents a decrease of around 100,000 paid subscribers when compared to the 4.4 million subscribers reported for the first calendar quarter of the year.

While a decrease on the previous quarter, the 4.3 million is still an increase on the same quarter of the year before. Back in August of last year, Disney confirmed Hulu Live TV had 4 million subscribers at the end of the second calendar quarter of 2022.

With 4.3 million subscribers, Hulu remains in second position behind YouTube TV. While YouTube TV doesn’t release subscriber numbers regularly, most estimations currently place YouTube’s live TV service at over 6 million subscribers.

Hulu Live TV also saw a decrease in the average monthly revenue per paid subscriber, dropping down from $92.32 to $91.80. According to Disney, “the decrease included lower per-subscriber subscription revenue due to a mix shift of subscribers
between bundled services
.”

Live TV aside, Hulu also ended the most recent quarter with 44 million basic Hulu subscribers. This represents an increase on the 43.7 million basic subscribers reported at the end of the first quarter, and an even larger increase on the 42.2 million reported at the end of the second calendar quarter of 2022.

Unlike the live TV side, basic Hulu saw an average monthly revenue per paid subscriber increase from $11.73 to $12.39. According to Disney, the increase was due to higher per-subscriber advertising revenue.

Overall, the number of Hulu subscribers (basic + Hulu Live TV) totaled 48.3 million at the end of calendar Q2 2023, resulting in a very slight increase on the 48.2 million reported at the end of the first calendar quarter.

John Finn
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