Netflix is big. So big, in fact, that even its ad-supported tier has more monthly active users than many other streaming services have in total.
Netflix’s ad-supported plan now reaches more than 94 million global monthly active users. Amy Reinhard, Netflix’s President of Advertising, confirmed the latest number today, as part of Netflix’s third Upfront presentation.
With the point of these upfront presentations being an opportunity to showcase products and programming to advertisers, Reinhard also made the case that Netflix’s ad-supported plan reaches “more 18-34-year-olds than any other US broadcast or cable network.”
Interestingly, Reinhard also suggested that subscribers pay as much attention to mid-roll ads as they do to the shows and movies they are watching.
“When you compare us to our competitors, attention starts much higher and ends much higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and the movies themselves,” Reinhard said.
Regardless of the degree of attention during ad breaks, it is clear that Netflix’s ad-supported plan is no joke. The last time the company provided an ad-supported subscriber update was back in November 2024, and with 70 million monthly active users reported at that time, Netflix has managed to add around 24 million in the past six months alone.
Even more impressive is that Netflix reported 40 million active monthly users during the company’s 2024 upfront presentation. Considering that was in May of last year, the service has added more than 50 million in the past twelve months.
Of course, with Netflix’s ad-supported (Standard with ads) plan priced at $7.99 a month in the United States, less than half the cost of the $17.99 a month Standard (ad-free) plan, it is not surprising that so many people are happy to sign up and use the ‘with ads’ plan.
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