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Peacock Agrees Deal For Sports Distribution In Bars and Commercial Businesses

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NBCUniversal has agreed a deal with EverPass Media to distribute Peacock’s exclusive sports content in bars, restaurants, and other commercial establishments.

While Peacock offers plans starting from just $5.99 a month, these are designed to be residential subscription options, primarily for personal use at home. When it comes to out-of-home distribution, commercial establishments normally need to agree a separate deal, and often at a much higher price.

That is what’s now possible following the confirmation of a deal between NBCUniversal and EverPass Media. The multi-year agreement provides EverPass with the exclusive rights to distribute Peacock’s sports content to commercial businesses in the United States.

Peacock is proud to provide a deep collection of premium sports programming to fans. This partnership will enable us to now offer our content via a compelling commercial sports product,” said Rick Cordella, President, Programming, NBC Sports and Peacock Sports.

While the financial details of the deal were not provided, the announcement did confirm that the agreement includes rights to select college sports content, the exclusive NFL playoff game due to be shown later this year, Premier League games, and more.

According to the announcement, the deal includes rights to the following Peacock sports content:

  • NFL: Buffalo Bills at Los Angeles Chargers on Saturday, Dec. 23, 2023; NFL Wild Card Playoff game on Saturday, January 13, 2024 (the first-ever exclusively live-streamed NFL playoff game)
  • Approximately 180 Premier League matches
  • College Sports: Big Ten College Football, Big Ten Men’s & Women’s Basketball, and a Notre Dame Football game
  • U.S. Soccer: U.S. Women’s National Team & U.S. Men’s National Team matches (both in Spanish)
  • Golf: Featured groups and holes for the Ryder Cup, the U.S. Open and the U.S. Women’s Open and The Open Championship
  • Rugby: 2023 Rugby World Cup and Six Nations Rugby
  • Tour de France
  • INDYCAR
  • Preakness Stakes and Royal Ascot
  • SuperMotocross World Championship

On the topic of the new Peacock deal, EverPass CEO, Alex Kaplan said, “We’re excited to continue building our content library and network of distribution partners to become the preeminent premium sports and entertainment content platform for commercial establishments.”

Earlier this year, EverPass also agreed a deal with the National Football League to deliver NFL Sunday Ticket to commercial venues in the United States, including bars, restaurants, and hotels, so this deal further adds to the EverPass collection of partnerships.

John Finn
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