The cost of a Peacock Premium subscription has now increased in price. As was first confirmed in April, the price increase has pushed the cost of the cheapest, ad-supported Premium plan up to $7.99 a month.
At this price, the cost has increased by $2 a month, up from the previous $5.99 a month rate. With the monthly plan having increased, so has the annual Peacock Premium plan, which now costs $79.99 a year resulting in a $20 increase.
Technically, the Peacock Premium Plus add-on hasn’t seen a price increase. However, this is only a technicality. As the standard Peacock Premium plan has increased in price, those now signing up for the ad-free Premium Plus plan will pay $13.99 a month, $2 more than before.
This also now means that the annual ad-free plan has increased in price as well. Beginning today, the annual Premium Plus plan now costs $139.99 a year, an increase of $20.
New Peacock Premium price increases – July 18, 2024
| Peacock | Old Price | New Price |
|---|---|---|
| Premium (Monthly) | $5.99 | $7.99 |
| Premium (Annual) | $59.99 | $79.99 |
| Premium Plus (Monthly) | $11.99 | $13.99 |
| Premium Plus (Annual) | $119.99 | $139.99 |
Those already signed up to Peacock can expect their price to increase to the new rates sometime next month. The exact date an individual subscriber will see their price increase will depend on their individual billing cycle.
In general, the earliest an existing subscriber can expect their price to increase to the new rate is August 17, 2024.
As a reminder, Peacock will be the streaming home of the 2024 Paris Olympics. The summer events begin July 26 and continue through August 11, 2024.
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