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Peacock Premium Is Now Included For Free With Instacart+


Instacart and Peacock logos

Peacock Premium is now included with an Instacart+ subscription at no additional cost to members. While this partnership won’t make subscribing to Peacock on its own any cheaper, those already signed up to Instacart+ can completely save on the cost of Peacock’s ad-supported plan.

A standard Instacart+ subscription in the United States costs $9.99 a month. There is also the option of paying a flat fee of $99 for a year of Instacart+. In addition to free delivery on orders over $35, Instacart+ members also benefit from lower service fees and 5% credit back on eligible pickup orders.

Beginning today, members also can now take advantage of a free Peacock Premium subscription. Considering the standard (with ads) Peacock Premium plan costs $5.99 a month or $59.99 a year, the partnership could help make the decision to sign up to Instacart+ a little easier.

To celebrate the new partnership, a new ad featuring iconic holiday scenes from Peacock properties, including The Office, Parks & Recreation, and Brooklyn Nine-Nine will run across NBCU’s linear, social and streaming platforms. Instacart will also be featured on NBCUniversal programs in a holiday takeover beginning today with Christmas in Rockefeller Plaza.

Peacock and Instacart are both fast-growing brands that aim to deliver a great experience and exceptional value to our customers,” said Annie Luo, Executive Vice President, Head of Global Partnerships and Strategic Development, Peacock. “With TV viewing and grocery delivery at their peak during the holiday season, it’s the perfect time to launch this partnership and lean into big moments across NBCUniversal.”

While Peacock is Instacart’s first streaming partner, this is not the first time a partnership like this has launched. Walmart already offers free Paramount+ to those signed up to its Walmart+ membership program.

John Finn


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