Roku Q4: 70 Million Active Accounts, Roku Channel Reached 100 Million People

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In its latest quarter results, Roku officially confirmed that it ended 2022 with 70 million active accounts. The company had already announced the active account milestone, but has formalized that information now in its earnings report. Roku also reported an increase in the total number of hours streamed, and the reach of The Roku Channel in the U.S.

Roku is a company that now specializes in both software and hardware. As is typical for a company like this, the fourth and final quarter of the calendar year is normally a good time. That appears to have been the case in 2022 as well.

Roku has now confirmed that the number of active accounts reached 70.0 million by the end of the fourth quarter and 2022 in general. As Roku notes in its latest quarterly results (PDF), this represents an increase of 9.9 million active accounts when compared to the 60.1 million reported at the end of Q4, 2021. It is also an increase of almost 5 million when compared to the third quarter of 2022.

In terms of streaming hours, Roku reported 87.4 billion hours in total during 2022, which represents an increase of 14.3 billion hours compared to the year before. There were 23.9 billion streaming hours in the fourth quarter alone, an increase of around 2 billion compared to the previous quarter.

Roku did also note that it saw a year-over-year increase in the number of streaming hours per active account per day, up from 3.6 hours in Q4 2021 to 3.8 hours in Q4 2022.

Another interesting metric was the suggestion that The Roku Channel managed to reach U.S. households with an estimated 100 million people. According to the company, The Roku Channel was a top 5 channel on the Roku platform by active account reach and streaming hours.

John Finn
John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
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