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Roku Q4: 70 Million Active Accounts, Roku Channel Reached 100 Million People


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In its latest quarter results, Roku officially confirmed that it ended 2022 with 70 million active accounts. The company had already announced the active account milestone, but has formalized that information now in its earnings report. Roku also reported an increase in the total number of hours streamed, and the reach of The Roku Channel in the U.S.

Roku is a company that now specializes in both software and hardware. As is typical for a company like this, the fourth and final quarter of the calendar year is normally a good time. That appears to have been the case in 2022 as well.

Roku has now confirmed that the number of active accounts reached 70.0 million by the end of the fourth quarter and 2022 in general. As Roku notes in its latest quarterly results (PDF), this represents an increase of 9.9 million active accounts when compared to the 60.1 million reported at the end of Q4, 2021. It is also an increase of almost 5 million when compared to the third quarter of 2022.

In terms of streaming hours, Roku reported 87.4 billion hours in total during 2022, which represents an increase of 14.3 billion hours compared to the year before. There were 23.9 billion streaming hours in the fourth quarter alone, an increase of around 2 billion compared to the previous quarter.

Roku did also note that it saw a year-over-year increase in the number of streaming hours per active account per day, up from 3.6 hours in Q4 2021 to 3.8 hours in Q4 2022.

Another interesting metric was the suggestion that The Roku Channel managed to reach U.S. households with an estimated 100 million people. According to the company, The Roku Channel was a top 5 channel on the Roku platform by active account reach and streaming hours.

John Finn


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