Roku To Release Its Own Select And Plus Smart TVs This Year

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Roku is preparing to sell its very own Roku-branded HD and 4K TVs later this year. While there are already a number of smart TVs available to buy that are powered by Roku OS, they are made by third-party companies. In contrast, these Roku TVs are the first ever to be designed and made by Roku.


Roku is already one of the most popular choices when it comes to streaming devices. The company offers a range of players that vary in price between $30 and $100. Roku also offers a soundbar that doubles as a streaming player for those that want to improve their audio while limiting the number of devices they have connected to their TV.

These new Roku TVs will further help to save on the number of devices by incorporating Roku’s software directly within them. Announced at CES 2023, there will be two new Roku TV lines to choose from, Roku Select and Roku Plus, resulting in 11 models with sizes varying between 24” and 75”.


They appear to be priced affordably as well. While the cheapest Roku Select TV will cost as little as $119, the most expensive Plus model will be priced at $999. The new Roku Select and Roku Plus Series TVs are due to begin to become available in the U.S. in the spring of 2023.

Roku Select and Plus TVs lineup
Image: Roku

As these are Roku TVs, they will come with many of the features and benefits that Roku users are accustomed to, including a Roku remote. The Select series will feature a standard Roku Voice Remote, while the Plus Series TVs will come with an upgraded Roku Voice Remote Pro. At the software level, the TVs will also feature a usual Roku experience, including familiar features like Find My Remote and Private Listening.

Roku is also preparing to release a new Roku TV Wireless Soundbar. Also due to be released in the Spring, the Roku TV Wireless Soundbar will be compatible with all of the new Roku Select and Roku Plus Series TVs.


In spite of the company now clearing focusing on its own branded TVs, Roku did announce a new premium OLED TV reference design that’s already available to third-party Roku TV partners.

John Finn

By John Finn

John started Streaming Better to help consumers navigate the live TV streaming and subscription service landscape. John has been editing and writing about technology and streaming for online publications since 2014, and believes the best streaming approach is to rotate between services as needed.

John's preferred live TV streaming service right now is YouTube TV although he does tend to switch live TV services multiple times each year to keep up to date with their changes. Outside of live TV, John also actively streams HBO Max (for the shows), Peacock (for Premier League), and Paramount Plus (for Champion's League). However, John is also currently subscribed to Apple TV+, Discovery+, Hulu, Starz, Showtime, and Shudder.

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