Roku has added a new NFL Zone to the Sports section of Roku OS to make it easier for football fans to find NFL live games to watch.
With the new NFL season underway, football fans will now find themselves bouncing between channels or services to watch live games. This is where the new NFL Zone might prove useful to those with a Roku player or smart TV.
The new NFL Zone provides a centralized location to find live and upcoming games. The NFL Zone itself doesn’t offer access to any games, but is designed to highlight where games can be watched, speeding up the process of finding the right channel or service.
In addition to finding live games, the new NFL Zone also offers access to weekly game previews, League highlights, and additional NFL content.
“As we start the biggest sports season of the year, providing easy access to NFL games and content to our millions of users is a top priority for us. We look forward to fans immersing themselves within the NFL Zone and making it their destination to find NFL games,” said Gidon Katz, President, Consumer Experience, at Roku.
The new NFL content hub can be found directly within the Sports tab on Roku devices, and will be prominently featured in this section during the season. Alternatively, the NFL Zone can also be located by using the search feature on Roku devices.
Roku introduced the Sports tab late last year as a way to streamline access to a variety of live sports events, with the NFL Zone a prime example of how it will continue to be used in the future.