Roku is one of the main device-makers in the US, with its line of Roku players continually providing popular with consumers looking for a new device. The company has also recently started expanding into the first-party smart TV market with its own Roku-branded TVs. All of which inevitably helps the company attract new customers and increase the number of accounts using the platform.
As part of its Q2 2023 earnings report, Roku confirmed that it ended this second quarter with 73.5 million active accounts, an increase of 1.9 million on the first quarter. The 73.5 million also represents an increase of more than 5 million on the start of the year, and more than 10 million when compared to the same quarter of the year before.
Roku primarily attributed the increase in active accounts to the Roku TV licensing program in the U.S. and international markets.
In spite of the increase in active accounts, Roku didn’t see any change in the number of hours streamed. For the first quarter of this year, Roku reported 25.1 billion streaming hours and that was exactly the same number reported for the second quarter. According to Roku, this represented 3.8 streaming hours per active account per day.
In terms of the year-over-year change, the number of streaming hours increased by 4.4 billion hours, when compared to the second quarter of 2022.
While noting how global streaming hours on the Roku platform increased 21% year-over-year, Roku cited Nielsen data to highlight how viewing hours on traditional TV in the U.S. had fallen by 13% during the same period.