In an unusual move for streaming services, Starz has confirmed that it is actually lowering the price of its subscription. As this reduction is only for the annual plan, only those signed up to a yearly subscription will benefit from the price drop.
More in line with the current market trend, Starz increased the price of its standard plan back in June. Following that price increase, the cost of the monthly plan increased $1 to $9.99 a month.
While there was no noted change to the annual plan at that time, Starz has since confirmed that it is now lowering the cost of its annual subscription from $74.99 to $69.99.
Over the past 24 hours, Starz has been emailing customers to let them know of the change to their subscription.
We also received the email yesterday. The email not only confirms the price drop, but also how anyone on a free trial or offer will need to wait until that free or discounted period comes to an end before they can take advantage of the lowered price.
“We are pleased to inform you that the price of your annual subscription is being reduced to $69.99 every 12 months. These changes will be reflected in your next billing cycle after August 28, 2023. If you are on a free trial or offer, no changes will be made until after your free trial or offer is complete.”
Basically, if you’re already signed up to an annual plan, then you should see the cost of that subscription decrease the next time you are due to pay for the yearly subscription. If you are signed up to the monthly plan, there are no changes to your subscription.
If you are now considering signing up to the annual plan to take advantage of the lowered price, that’s not something that’s easy to do as a new subscriber, as Starz tends not to actively advertise the annual option.
However, Starz is currently running a promotion which reduces the price down to $3 a month for the first three months. That’s basically three months for less than the price of one.