Paramount Plus is not the only streaming service to increase in price this week, as the cost of Starz has now risen to $9.99 a month. At the new rate, a standard subscription now costs $1 per month more than it did before.
Starz had already confirmed that a price increase was coming. Last month, the streaming service began emailing existing subscribers to let them know that the cost of their subscription would go up in late June. That increase has now taken effect, with new subscribers expected to pay $9.99 per month when signing up.
Technically, new users might not notice the change, as Starz is currently running a promotion which reduces the cost down to $3 per month for the first three three months. However, the small print has been updated this week to reflect that a subscription now costs $9.99 per month, and new users will be billed at this rate following the promotional period.
In addition, third-party providers that offer Starz as a standalone subscription have also now started updating their prices. For example, those signing up through Prime Video Channels or YouTube Primetime Channels (and also YouTube TV) are already being charged $9.99 per month, following any available free trials.
It should be noted that not every third-party service has updated its prices. For example, Hulu is still offering its Starz add-on at $8.99 per month and doesn’t plan to increase the cost until July 18, 2023. Sling’s Starz add-on is also still priced at $9 per month and there’s currently no mention of when the price will increase.
With Starz offering a promotion that greatly reduces the price for the first three months, it is going to be significantly cheaper to sign up directly through Starz than through a third-party service right now. Then again, Starz doesn’t typically offer a free trial at the same time as a discount, so those wanting to test out the service first might find a third-party provider to be a better short-term option.
If going the free trial route, just keep in mind you will end up paying the new $9.99 per month subscription cost immediately after the first seven days.