Ads
With many services offering an ad-supported tier or completely reliant on ad revenue, ads have become a common part of the streaming experience. Streaming has also led to an increase in the variety of ad formats available, including Pause Ads, Shoppable Ads and Interactive Ads.
Latest news, updates, and guides about Ads.
All Posts
Netflix’s Ad-Supported Plan Climbs To 70 Million Monthly Active Users
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Netflix‘s ad-supported plan now has 70 million monthly active users. The number highlights just how important the ‘with ads’ plan has become…
AMC+ (With Ads) Now Available Through The Roku Channel
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If you prefer to have Roku manage your subscriptions, you can now sign up to the cheapest AMC+ (With Ads) tier through…
A New Fubo ‘Triple Play’ Ad Format Is Coming To The Home Screen
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Fubo’s ‘Triple Play’ ads are specifically designed for connected TV apps, and to increase the presence of a single brand on the…
Screensaver Ads Arrive On LG Smart TVs
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LG smart TV users can now expect to encounter full-screen Screensaver ads across the Home Screen, LG Channels and the LG Content…
Ad-Free Paramount+: How Much It Costs And Reasons To Upgrade
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Paramount+ subscribers can pay more each month for the ad-free ‘with Showtime’ plan. Here are some reasons why you might want to…
Ad-Supported Apple TV+ Tier Continues To Get Closer, This Time In The UK
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Apple has reportedly held talks over advertising tracking in the UK. Another indicator that an ad-supported Apple TV+ tier is in the…
Peacock Includes Commercials But You Can Pay More To Remove (Most Of) Them
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Premium Plus is an upgrade that removes the ads from Peacock for an additional monthly fee. Here’s what you should know before…
What Is FAST? Free, Ad-Supported Streaming TV Explained
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With so many services now offering free content, it is worth being aware of exactly what FAST means, including its benefits and…
Sling TV Now Shows Ads When You Pause Live Or On-Demand Content
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The use of Pause ads has become increasingly common in streaming and Sling TV is now the latest streaming service to embrace…
Is Hulu’s ‘Choose Your Ad’ Experience The Worst Type Of Ad Experience?
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Not all ad experiences are created equal, but when it comes to Hulu, the ability to ‘choose the ad’ can be as…
New Advergames And Shoppable Ads Arrive On Disney+, Hulu And ESPN
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Disney+, Hulu and ESPN subscribers can expect to begin seeing new ad formats, thanks to the rolling out of advergaming and shoppable…
Google Targets Google TV Advertisers With New Ad Network
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Google TV users encounter ads when consuming FAST content and the new ad network is designed to make it easier for advertisers…
DirecTV Enhancements Address Viewers Seeing The Same Ad Over And Over Again
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Repetitive ads are a major issue in streaming and DirecTV expects its ad enhancements will improve the situation for advertisers and viewers.
Streaming Services Are Now Actively Using Price To Force Us To Watch Ads
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Ad-supported plans are not only here to stay, but they are quickly becoming the most important tier for the most popular streaming…
BrightLine Launches StreamLine To Make It Easier To Deploy Ads Across Streaming Platforms
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New StreamLine tool aims to solve the issue of (and costs associated with) deploying interactive ads across different streaming platforms.
Frame Ads Are Coming To The Weather Channel, Local Now And HBCU Go
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While Frame ads are less intrusive than traditional ad breaks, they make it easier to add adverts to content where an ad…
Amazon Prime Video Is Getting New Interactive Ads And Pause Ads
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Amazon is planning to introduce new ad formats to Prime Video, and all of them are designed to offer a more interactive…
New Ads Are Coming To Fubo, Including Interactive Ads And Pause Ads
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Fubo subscribers can expect new types of ads in the near future, including more interactive ads and ads shown when a program…
Streaming Ads In Q1 More Effective Than Linear TV Ads For McDonald’s, Starbucks, Chick-fil-A, And Carl’s Jr.
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While streaming offers advertisers another way to engage with consumers, some companies fare better with streaming ads than others.
Amazon CEO Says Ads On Prime Video Have Started Strong
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Amazon CEO, Andy Jassy, has said ads on Prime Video have gotten off to a good start. Amazon introduced ads to Prime…
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