The Independent Streaming Alliance Gains Five More Members

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The Independent Streaming Alliance (ISA) has added five more members to its ranks. Originally formed in June of 2023, the ISA was created to help support independent streamers and promote competition within the streaming space.

The list of ISA founding members include Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, Scripps, Tastemade, TMB (Trusted Media Brands), and Vevo.

Today the Alliance confirmed that FilmRise, Gusto TV, Gunpowder & Sky, DangerTV, and Graham Media, have all also now joined the independent industry forum. The ISA also stated that it plans to continue recruiting new members across the spectrum of independent ad-supported video streaming services distributed on televisions and other connected devices.

The ISA is thrilled to add five new independent streaming publishers to its roster of members,” said Tim Ware, senior vice president of programmatic sales and partnerships for Chicken Soup for the Soul Entertainment. “Each new member delivers unique content offerings and illustrates the value and importance of independent content creators to its millions of viewers, which is a primary objective of the Independent Streaming Alliance.”

As mentioned, the Independent Streaming Alliance was originally created with a view to supporting independent streamers, and specifically at a time when they are facing increased competition from larger players within the industry.

While many of the ISA members do operate, and have for a long time, within the free space, the rise in free, ad-supported streaming television (FAST) services has not only resulted in increased competition but also additional challenges, including those related to measurement, demand, distribution, and inclusion.

As was the case at launch, the ISA hopes to deal with these, and other issues that may arise in the future, by proactively engaging and working collaboratively with consumers, platforms, regulators and the media.

John Finn
John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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