Amazon confirmed that last night’s Thursday Night Football game between the Minnesota Vikings and the Philadelphia Eagles was the most-streamed NFL game in history.
The Vikings-Eagles matchup was the first of this year’s Thursday Night Football games to be streamed on Amazon’s video service. The game ended with an Eagles 34-28 win.
Along with announcing the game as the most-streamed NFL game in history, Amazon also confirmed that it was the most-watched TNF stream ever on Prime Video.
Drawing on data from Nielsen’s custom Integrated Live Streaming Report, which includes streaming data from Amazon, Prime Video averaged 16.6 million viewers (AMA) across all media platforms (inclusive of Prime Video, Twitch and NFL+) during the Vikings-Eagles game.
When only looking at Nielsen’s National TV Ratings data, last night’s game resulted in 15.1 million total viewers, up 16% from the 13 million who watched last year’s opening Thursday Night Football game between the Los Angeles Chargers and Kansas City Chiefs.
“We’re so excited to have kicked off our second season of exclusive TNF coverage by setting new all-time audience records. Building on last year’s success, our team worked tirelessly this offseason to raise the bar and enhance the viewing experience even further, so to see this kind of response and turnout from fans is very gratifying,” said Jay Marine, VP, Global Head of Sports, Amazon.
According to Nielsen’s National TV Ratings data, last night’s game reached a peak audience of 17 million between 9:15 and 9:30 PM ET, and TNF on Prime Video was the most-watched program of the night across broadcast or cable.
For reference, next week’s Thursday Night Football on Prime Video game sees the New York Giants taking on the San Francisco 49ers.
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