The 2023 NFL season begins soon, and YouTube is utilizing the Las Vegas Exosphere (also known as the Sphere) to promote NFL Sunday Ticket.
YouTube officially took over as the provider of Sunday Ticket this year, and has been heavily promoting the product ahead of the start of the new season. Not only is YouTube offering its own discount to new subscribers, but it has also forged partnerships with multiple internet and video services to offer additional discounts.
Starting today, and continuing through the start of the season, YouTube will be making use of Sphere’s fully programmable exterior LED screen to promote its NFL subscription. According to the details, YouTube has created an animation that transforms the exterior of Sphere into helmets of all 32 NFL teams.
“It’s only fitting that YouTube, one of the most respected and important media platforms in the world, is launching the first-ever brand campaign on the Exosphere to support NFL Sunday Ticket,” said Guy Barnett, Senior Vice President, Brand Strategy & Creative Development, Sphere Entertainment. “I can’t wait to see how NFL fans react once they see their team on the biggest LED screen in the world.”
Said to be the largest LED screen on Earth, the Exosphere consists of approximately 1.2 million LED pucks, and each puck contains 48 individual LED diodes, with each diode capable of displaying 256 million different colors.
With the Sphere designed to make quite a visual impact in Las Vegas, YouTube will be hoping it makes quite the impact in promoting its NFL Sunday Ticket product over the next few weeks.
As a reminder for those that have yet to sign up to NFL Sunday Ticket, in addition to the various discounts available, YouTube also now offers a discounted student plan and the option to pay monthly instead of all at once.
