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Age Continues To Play A Part In The Streaming Devices We Use

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Various Streaming Player Remotes

This may not come as a surprise to many, but our age seems to continually play a part in the devices we are choosing and using to access streaming services.

While the streaming service market in itself is something that’s likely to appeal more to younger generations, everyone is slowing in the process of moving over to streaming. After all, even many legacy companies are now offering customers streaming services and products in a bid to keep customers using their own services and products.

Regardless of how invested a home is in streaming, it is increasingly likely that the home will have access to a device that is capable of watching streaming services on. According to the latest data from Aluma Insights, that device is most likely to be a smart TV, considering smart TVs now account for half of all OTT TV viewing.

Smart TV’s 50% compares to 21% for streaming media players, 9% for MVPD set-top boxes, 6% for game consoles, 6% for mobile devices, 3% for PCs, 2% for DVRs, and 1% for Blu-Ray players.

While interesting enough, the role that age plays in determining which device we use is as interesting. For example, the percentage of smart TV usage actually rose to 53% when focusing on adults 45+, and decreased to 39% for 18-24 year-olds. Similarly, users 65 and older were far more likely (15%) to watch on a pay-TV set-top box than those aged between 18 and 35 (3%).

In contrast to its average of 6% across all age groups, the use of game consoles to stream TV content rose to 15% for 18-34 year-olds, and dropped to 1% for those aged 65 and higher. PC and mobile devices were also an age-divider, accounting for 17% of TV streaming among 18-24s, but only 6% among those aged 45 or higher.

It is worth noting that the data provided by Aluma is based on a sample size of nearly 2,000 US household decision-makers that pay for at least one SVOD service, so it is not exaxctly the biggest of studies.

Still, and according to Aluma, those surveyed were questioned on various topics including “the number of SVOD services paid for versus used, monthly spending, service value, proclivity to cancel, interest in inter-network SVOD bundles, TV viewing by service and device type.”

John Finn


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