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Apple TV+ Now Costs $10 a Month, Doubling In Price In One Year

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The cost of an Apple TV+ subscription has now increased to $9.99 a month, resulting in a $3 monthly price increase. Considering the price only rose from $4.99 to $6.99 a month in October of last year, the cost of a subscription had doubled in just one year.

With the 2023 price increase having already gone into effect, those signing up to Apple’s streaming service from today will begin paying the new, higher rate as soon as their free trial comes to an end. Likewise, existing subscribers should expect to see the price of their plan increase when their next month’s billing cycle ends.

As is typically the case with price increases, the rise in the cost of the monthly plan has also resulted in an annual plan price increase as well. As a result, the Apple TV+ annual plan now costs $99 a year, up $30 from the old $69 a year rate. At the new yearly subscription price, the cost of a subscription breaks down to around $8.25 a month on average.

For those heavily invested in Apple’s services ecosystem, it is also worth noting that Apple TV+ is only one of a number of price increases announced today.

Here’s the full list of changes:

  • Apple Arcade: $6.99 a month (up from $4.99)
  • Apple News+: $12.99 a month(up from $9.99)
  • Apple TV+: $9.99 a month (up from $6.99)
  • Apple One
    • Individual: $19.95 a month (up from $16.95)
    • Family: $25.95 a month (up from $22.95)
    • Premier: $37.95 a month (up from $32.95)

In terms of why this is happening, it is just a sign of the times. From Max in January of this year to Netflix earlier this month, most, if not all, of the major streaming services have increased their prices throughout 2023.

As a reminder, it is possible to get Apple TV+ for free for 3 months when purchasing an Apple device and redeeming the offer within 90 days. Likewise, there are usually other extended Apple TV+ free trials offers available throughout the year which can help to reduce the cost for new subscribers during the initial months.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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