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Fubo Replaces Premier Plan With More Expensive Ultimate Package

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Fubo has now replaced the Premier plan with an Ultimate plan. As a result, those signing up to Fubo’s most expensive package will now pay $5 more each month than they would have last week.

Fubo very regularly makes changes to its plans, and the Ultimate package is a good example, as it isn’t actually a new plan. Fubo first launched its Ultimate package back in May of 2022, advertising it as the “most complete plan for the ultimate TV fan.”

In January of this year, Fubo increased the price of its two cheapest plans, Pro and Elite. At the same time, the company also opted to replace the Ultimate plan with the slightly cheaper Premier plan. Earlier this week, Fubo reversed that change, replacing the Premier plan with the more expensive Ultimate plan.

This would seem to be a seasonally-motivated move. One of the big selling points of the Ultimate plan is that it comes with the Sports Plus add-on included at no extra cost. With football season quickly approaching, it looks like Fubo wants to offer the additional sports channels, including NFL RedZone, as an added incentive to encourage sports fans to upgrade to its most expensive plan.

Technically, it is still cheaper to sign up to the Elite plan and simply add the Sports Plus add-on. While Ultimate costs $99.99 a month, Elite is priced at $84.99 a month. With the Sports Plus add-on costing an additional $10.99 each month, adding Sports Plus to Elite results in a total of $95.98 a month, excluding Fubo’s RSN fee.

Of course, Ultimate does also include Showtime, so if having access to the Showtime linear channels and on-demand content sounds appealing, the Ultimate package will work out to be a little cheaper than adding both Sports Plus and Ultimate add-ons to Elite.

John Finn
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