It’s that time of the year again. Peacock has now increased the price of its Select and Premium tiers, marking the fourth year in a row that the cost of a Peacock subscription has increased in price.
What You Need to Know
- For the fourth consecutive year, Peacock has increased in price.
- The latest price increase impacts all subscribers (Select, Premium, and Premium Plus).
- Peacock says the increase was implemented to maintain market competitiveness and content quality.
The latest Peacock price increase takes effect from today and impacts all subscribers. That is, all Select and Premium subscribers, as well as new and existing subscribers, and both monthly and annual subscribers.
The cheapest Peacock Select monthly plan has now increased to $8.99 a month, up from the previous $7.99/mo rate, resulting in a $1 increase. The Select annual subscription has increased to $89.99 a year, up from $79.99, resulting in a $10 annual increase.
The Premium monthly plan has increased to $12.99 a month, up from $10.99, resulting in a $2 monthly increase. The Premium annual subscription now costs $129.99 a year, up from $109.99, resulting in a $20 annual increase.
Lastly, the Premium Plus monthly plan has increased to $19.99 a month, up from $16.99, resulting in a $3 monthly increase. The Premium Plus annual subscription now costs $199.99 a year, up from $169.99, resulting in a $30 annual increase.
Here’s a recap of those price changes:
| PEACOCK | OLD PRICE | NEW PRICE |
|---|---|---|
| Select | $7.99/mo $79.99/yr | $8.99/mo $89.99/yr |
| Premium | $10.99/mo $109.99/yr | $12.99/mo $129.99/yr |
| Premium Plus | $16.99/mo $169.99/yr | $19.99/mo $199.99/yr |
With another price increase now here, this marks the fourth year the streaming service has increased in price, following similar increases in July 2023, July 2024, and July 2025.
According to Peacock, this latest price increase was implemented to allow the service to remain competitive and continue offering the same level of experience and content.
“These price changes allow Peacock to continue to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres. Current annual subscribers, or any users on active promotional offers, will continue at their current prices until those plans or offers expire. Subscriptions will then renew at the new price.”
Existing Subscriber Prices to Increase Next Month
As is usually the case with streaming service price increases, existing subscribers have one month to adjust to the new prices.
While the increase has taken effect today for new and returning subscribers signing up, those subscribed prior to August 18 won’t begin paying the higher rates until September 17, 2026.
The exact date will depend on a subscriber’s individual billing cycle and when their next monthly or annual subscription charge is due after September 17th.
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