Latest News

Quibi Might Not Be so Mobile-Only After Reported Fire TV & Roku Talks

This post may contain affiliate links and we may earn a commission. Learn more

Quibi has reportedly been in talks with both Amazon and Roku over the possibility of bringing the mobile-only streaming service to the Fire TV and Roku platforms. If those talks result in the launch of platform apps, it would signal a major shift away from the very premise the service was created for.

Right now, there are plenty of streaming services to choose from. For some, the choice might be too much, resulting in what is often referred to as ‘subscription fatigue.’ Quibi appeared to understand this and as a result, looked to build a service that was not just mobile-first, but mobile only. Offering all of those consumers who now watch video content on their smartphone, a service built from the ground up with phones in mind.

According to Variety, who cites a “source familiar with the discussions,” Quibi has been in talks with both Roku and Amazon, with a view to making a Quibi app available on the two platforms. Considering these are two of the most popular streaming platforms, the availability of a Quibi app on these devices would instantly open the streaming service up to significantly more consumers.

A Quibi U-turn?

In spite of still being a new app, the problem Quibi is already facing is that not as many people see the value in a mobile-only service as the company first thought. While consumers are happy to watch videos on their phone, they are equally happy to watch on the big screen at home, with the real luxury being the ability to switch between the two scenarios, depending on the situation.

Quibi Turnstyle
Quibi built for smartphones

With Quibi having banked entirely on phones, it instantly alienated anyone not keen on exclusively watching on their smartphone. Although Quibi did try to quickly remedy the situation by rolling out AirPlay support to allow iPhone users to cast content to their TV, and this was then followed by Chromecast support so Android device users could do the same. Now, with Fire TV & Roku support said to be a possibility as well, it seems like Quibi is walking back on the very selling point of the service.

Still no guarantee of Quibi on the TV

While the report does clearly look to confirm talks between Quibi and Roku and Amazon have taken place, that’s not to say a deal will ever be done, or that Quibi will make it to living room TVs. Of the two scenarios mentioned, the report implies that Amazon might be the more willing of the two, considering the company is noted to have “picked back up” talks, suggesting this is not the first time that discussions have taken place.

In contrast, while talks between Quibi and Roku are also said to have happened, the same source suggested that Roku might walk away from any deal, due to Quibi’s proposed revenue split.

Source: Variety

John Finn
Want to stay up to date on all our latest news and guides? Sign up to the Streaming Better newsletter.
John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

Leave a Reply

Streaming can be frustrating but please be respectful and avoid personal information. All comments are moderated according to our comment policy.