Latest News

Roku Users Can Now Buy Shopify Products Directly On Their TV

This post may contain affiliate links and we may earn a commission. Learn more

It is now possible for Roku users to purchase products from Shopify merchants directly on their Roku player or Roku-powered TV. This has been made possible through the use of Roku Action Ads.

Unlike traditional ads, Roku Action Ads are advertisements that prompt some type of action. For example, sending a text, scanning a QR code, or in the case of Shopify, making a purchase.

According to the latest announcement, after seeing an ad for a Shopify merchant, the Roku device user will be able to learn more about the product, including accessing the option to purchase it, by pressing “OK” on their Roku remote.

If opting to make a purchase, Roku will then automatically handle the rest of the checkout process by utilizing Roku Pay to provide payment and shipping information. Once the purchase is complete, the Roku device user will automatically be returned to their streaming experience.

While it should be expected that more Shopify merchants will sign up to the program over time, Roku has only confirmed the men’s apparel brand True Classic, the game-based connected rower Ergatta, and wellness brand Olly as launch partners.

In addition to making the shopping experience easier and more seamless for the viewer, the partnership will also be of benefit to Shopify advertisers, granting them more customer data and insight into purchasing trends.

In reality, this isn’t a totally new development as Roku also partnered with Walmart last year to offer a similar shoppable experience where viewers could press “OK” on a shoppable ad and have Roku Pay automatically populate payment and shipping details during checkout.

Roku Action ads have also been used by DoorDash in the past, making it possible for DoorDash merchants to place unique click-to-order offers within the ads seen on Roku devices and services.

John Finn
Want to stay up to date on all our latest news and guides? Sign up to the Streaming Better newsletter.
John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

Leave a Reply

Streaming can be frustrating but please be respectful and avoid personal information. All comments are moderated according to our comment policy.