For the third month in a row, Streaming hit an all-time high in terms of total TV viewership. The 44.3% share noted in Nielsen‘s April 2025 The Gauge report marks an increase on the 43.8% reported for March and the 43.5% in February. Both of which were already all-time highs for the category.
April wasn’t only a good month for Streaming, as Cable also saw its total TV share increase to 24.5%, up from 24% in March and 23.2% in February. Likewise, Broadcast managed to buck its recent trend of declining, with its share totaling 20.8% in April, up from 20.5% in March.
On a year-over-year basis, Streaming’s 44.3% was also notably up on the 38.4% reported for April 2024. While this resulted in a 15% increase (5.9 point gain) on April 2024, Cable declined 16% (4.6 point loss), and Broadcast declined 7% (1.4 point loss) over the same period.
YouTube Continues To Dominate While Other Services Stagnate
In terms of individual services, YouTube also continued its climb, this time increasing from 12% in March to 12.4% in April. Similar to Streaming, this marked another all-time high for YouTube.
Paramount Streaming (Paramount+ and Pluto TV) saw its share increase from 2.3% in March to 2.4%. Outside of YouTube and Paramount Streaming, April doesn’t appear to have been a great month for the most viewed paid services.
Netflix, for example, ended the month with a 7.5% total TV share, down from 7.9% in March, which itself was down from 8.2% in February.
While not a decline, the total TV share for Disney (Disney+, ESPN+ and Hulu) was 5%, the same as it was in March. Likewise, Prime Video saw no change at 3.5%, Warner/Discovery (Max and Discovery+) saw no change at 1.5%, and Peacock saw no change at 1.4%.
Free Services Continue To Climb The Ladder
The most popular free services are continuing to make their presence felt in the market by slowly continuing to improve their market share.
The Roku Channel, for example, ended April 2025 with 2.4% total TV share, up from 2.2% in March and 2.1% in February. Similar to YouTube and the entire Streaming category, April’s 2.4% marked another all-time high for The Roku Channel.
Likewise, Tubi climbed to 2%. Even though this is equal to the total TV share the free service registered in February 2025, it was an increase on the 1.9% reported for March.
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