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Streaming’s Total TV Usage Dropped To 38.4% In April 2024

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Various Streaming players stacked in boxes

Streaming’s total TV usage in April 2024 stood at 38.4%, marking a slight decline on the 38.5% reported for March 2024. On a year over year basis, Streaming’s total TV usage continued to climb, up from the 34% reported for April 2023.

While Streaming saw a decline in April, Cable’s market share increased to 29.1% (up from 28.3% in March). According to Nielsen’s latest The Gauge report, Cable’s share increase was largely due to live sports, with the NCAA basketball tournament, NBA playoffs and the NFL draft all helping to boost viewership. Similar to Streaming, however, Broadcast’s share declined to 22.2% (down from 22.5% in March).

April saw record-breaking viewership: the NCAA women’s basketball tournament coverage on broadcast and cable, and Amazon Prime Video’s new original series Fallout, which set a new high watermark for the streamer as its most successful program to date. From an overall usage perspective, time spent watching TV was fairly flat both month-over-month (down 2%) and on an annual basis (down 0.6%).”

Nielsen

The most popular streaming services followed a similar pattern to Streaming in general, with YouTube declining to 9.6% in April (down from 9.7%) and Netflix declining to 7.6% (down from 8.1%). However, Prime Video saw a large increase (jumping from 2.8% to 3.2%), due to the popularity of its new Fallout show. Elsewhere, the results were fairly mixed. Hulu increased to 3.1% (up from 3%), Disney+ increased to 1.8% (up from 1.7%), Peacock saw no change at 1.3%, Max declined to 1.2% (down from 1.3%) and Paramount+ saw no change at 1%.

With a market share of 1.7% (up from 1.6% in March), Tubi continues to be the most popular free streaming service overall. Tubi was followed by The Roku Channel at 1.4% (up from 1.3%), and similar to last month, Pluto TV saw no change at 0.8%.

John Finn

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