Streaming Accounted for 34% Of Total TV Usage In April

This post may contain affiliate links and we may earn a commission. Learn more

Streaming accounted for 34 percent of total TV usage in April, resulting in a very slight decrease compared to the previous month. In contrast, cable saw a bump in TV usage during last month.


Following March Madness and The Oscars in March, April can be more of a quiet month in TV land, and that appears to have been the case here. According to the latest data from Nielsen, total TV usage in the US decreased 1.9% from March to April, marking the third consecutive monthly decline. 

Breaking down that data, streaming accounted for 34% of total TV usage in the month of April, which is 0.1% down on the 34.1% noted for March 2023. Cable, in second place, totaled 31.5% which marks a 0.4% increase on the month before. Elsewhere, Broadcast accounted for 23.1% (down 0.2%) and Other (up 0.1%). 


According to Nielsen, the Cable increase was the first back-to-back share increase for the category since May 2021, when Nielsen first started recording data for The Gauge. The increase was also said to be fueled by an increase in cable news viewing.

In terms of individual services, YouTube (not including YouTube Tv) was top with 8.1% and this was followed by Netflix at 6.9%. Compared to last month, YouTube increased (up from 7.8%) while Netflix decreased (down from 7.3%).

Elsewhere, Hulu (not including Live TV) accounted for 3.3% (no change from the month before), Prime Video 2.9% (up 0.1%), Disney Plus 1.8% (no change), HBO Max 1.2% (no change), and Peacock at 1.1% (no change). 


In terms of the free services, Tubi accounted for 1.1% while Pluto TV accounted for 0.8%. Compared to last month, this resulted in no change for Pluto TV and a 0.1% increase for Tubi.

John Finn

By John Finn

John started Streaming Better to help consumers navigate the live TV streaming and subscription service landscape. John has been editing and writing about technology and streaming for online publications since 2014, and believes the best streaming approach is to rotate between services as needed.

John's preferred live TV streaming service right now is YouTube TV although he does tend to switch live TV services multiple times each year to keep up to date with their changes. Outside of live TV, John also actively streams HBO Max (for the shows), Peacock (for Premier League), and Paramount Plus (for Champion's League). However, John is also currently subscribed to Apple TV+, Discovery+, Hulu, Starz, Showtime, and Shudder.

Contact John via email at or say hi on Twitter

Leave a Reply

Streaming can be frustrating but please be respectful and avoid personal information. All comments are moderated according to our comment policy.