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YouTube Celebrates One Year As Most-Watched Streaming Service On TVs In The U.S.

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For twelve months in a row now, YouTube has ranked as the most-watched streaming service on TVs in the United States. This is based on the latest data from Nielsen, which also confirmed that January 13, 2024 was the most-streamed day in history. While YouTube likely helped Jan. 13 reach that milestone, Peacock’s exclusive NFL playoff game was credited with being the main driving force.

According to the data, YouTube accounted for 8.6% of total TV usage in January 2024. This was up from the 8.5% reported in December 2023 and matching the 8.6% reported in January 2023. While it would seem as though YouTube’s market share hasn’t increased much since January 2023, that’s not exactly the case.

Nielsen no longer includes YouTube TV data in with the YouTube category. Even though YouTube TV is part of the wider YouTube ecosystem, Nielsen excludes live TV streaming services, like Hulu Live TV and YouTube TV, from the Streaming category, as well as their respective parent services, like Hulu and YouTube.

Considering live TV streaming service data was included in with parent services back in January 2023, YouTube still managed to rack up the same 8.6% of total TV usage in spite of YouTube TV data having since been removed from the YouTube category

If YouTube TV data was still included, the YouTube lead would be even greater, and especially considering how YouTube TV continues to dominate the live TV streaming subscriber market. Earlier this month, YouTube confirmed there are now more than 8 million YouTube TV subscribers, making it the most popular live TV streaming service in general, and by a wide margin.

Following Nielsen’s confirmation of YouTube’s twelve months at the top, YouTube released its own blog post and, of course, a YouTube video, crediting the platform’s creators as helping YouTube to continually become the most-watched streaming service on TVs in the U.S.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
X: @J_Finns

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