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Bally Sports+ To Cost $19.99 Per Month, Soft Launches Soon

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Bally Sports+ looks set to be the name of Sinclair Broadcasting Group’s direct-to-consumer streaming service, and the company has now confirmed initial pricing and soft launch availability. This particular streaming service might not appeal to all consumers, but it is likely to be a highly sought-after service for those looking to stream and watch local live sports over the internet.

There are now a variety of live TV streaming services to choose from, and spanning the price spectrum. Services like Philo and Sling TV offer an affordable way to watch live TV over the internet, while services like YouTube TV and DirecTV Stream cost more but tend to provide access to more channels or premium features. However, with many of these services not carrying the various Bally Sports channels, accessing live sports in some parts of the United States can prove problematic. That gap in channel access is expected to start to change somewhat when Sinclair launches its new streaming service.

During its earnings call today, Sinclair seemingly confirmed that the service will be called Bally Sports+. The company also confirmed during the earnings call that a subscription will cost $19.99 per month and there will be an option to save by paying $189.99 for the year. At this annual plan price, a subscription works out to be a little under $16 per month. In terms of when consumers will be able to sign up and watch Bally Sports+, the company says the streaming subscription service will begin to become available during this quarter, suggesting by the end of June, 2022.

It is worth noting that this launch window is in relation to a soft launch. As a result, not all consumers in the US should automatically expect to be able to sign up or gain access to their respective Bally Sports channels by then. The company confirmed that the nationwide rollout is planned to take place in September of this year. The company intends to use this time in between to ensure the quality and reliability of the app, and stated that additional features will be rolled out in the months following the launch.

At the price suggested, sports fans will need to consider whether the cost is low enough for them to subscribe. Bally Sports+ will only offer access to select channels in select locations. However, as DirecTV Stream is the option real option for a live TV plan that includes Bally Sports, a separate Bally Sports+ subscription might be worth the additional monthly cost, especially for those that consider their local teams and live sports to be a must-have.

John Finn
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John Finn

By John Finn

John Finn is the Founder and Editor of Streaming Better, a platform created in 2019 to help consumers navigate the complicated live TV streaming and subscription service market.

John has been covering technology for various online publications since 2014. After originally covering the wider tech industry as a writer and editor, John now spends his time focusing on the emerging video-streaming market, including live TV streaming, SVOD, AVOD, FAST, and TVOD services.

In a bid to keep up to date on the industry, John actively subscribes to multiple streaming services at the same time. However, John continues to advocate that the best approach for consumers is to rotate between streaming services as needed.

A Psychology graduate from England, who now lives in the US, John previously worked in the aviation industry as an airline reviewer. While reviewing airlines isn't quite the same as reviewing devices and streaming services, John brings the same analytical eye to all of his reviews and industry analysis, along with a special emphasis on what's best for the consumer.

Connect with John
Email: john@streamingbetter.com
X: @J_Finns
Website: JohnFinn.net

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