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fuboTV Rebrands As Fubo, Launches ‘Built By Sports Fans’ Ad Campaign


Fubo logo

fuboTV might be a TV service but it has now decided to drop ‘TV’ from its name and to simply be known as Fubo in the future. According to the company, a lot of its subscribers already refer to the service as Fubo, which is one of the reasons why it has opted to now make this change.

fuboTV Fubo might not be as popular as Sling TV, Hulu Live TV, and YouTube TV, but it has been around for quite some time now, and is continually growing. In fact, Fubo claims that it was “the fastest-growing virtual MVPD in the fourth quarter 2022with 251,000 net subscriber additions, and compares this number to the 371,000 additions for all of the other companies combined.

It is worth noting that Fubo’s data for those other companies is for “all reporting companies in the space” which presumably means it excludes the likes of DirecTV Stream and YouTube TV.

Either way, Fubo is a service that has continually been growing and it would seem that the next step in its growth is a rebrand from fuboTV to Fubo. Co-founder and CEO, David Gandler explains that the Fubo “name represents the premium media brand we are today.”

Fubo says that the current plan is to roll out the new brand and logo across the company’s products and apps over the coming months. As a result, it may still take some time for all existing subscribers to see the new branding.

In the meantime, Fubo has used the rebrand opportunity to launch its latest brand ad campaign. In sticking with its focus on sports, Fubo’s new ad campaign revolves around the “If Sports Fans Built a Streaming Service” tagline with promotional spots featuring the likes of Kevin Garnett and Mark Sanchez.

For example, here’s one of the latest ad spots featuring Mark Sanchez explaining the purpose of the My Stuff section of the app.

The rebrand is only the latest change that the live TV streaming service has made in 2023. In January, Fubo increased the price of its base plans to a minimum of $74.95 per month and this was then followed by the loss of some CBS affiliates, the addition of Bally Sports, and an increase in the service’s regional sports fee. The latter of which can add as much as $14 to the monthly cost of a live TV package.

John Finn


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